• 56.3 Million bottles delivered 56.3 Million bottles delivered
  • 30% Savings vs our competitors 30% Savings vs our competitors
  • 100% Canadian 100% Canadian
56.3 Million bottles delivered 56.3 Million bottles delivered
30% Savings vs our competitors 30% Savings vs our competitors
100% Canadian 100% Canadian
The Beer GuyThe Beer Guy
Hello, Sign in
0My Cart$0.00
Subtotal:$0.00
Expand cart
Checkout

You currently do not have any items in your shopping cart.

New Beer's Eve

Occasions

April

Earth Day German Beer Day Pretzel Day Saison Day Bubble Tea Day

May

May the 4th Star Wars Day Orange Juice Day Cinco de Mayo National Beverage Day Beer Pong Day International Sauvignon Blanc Day National Cosmo Day National Have a Coke Day National Moscato Day Mother's Day World Cocktail Day National Mimosa Day Pinot Grigio Day World Whisky Day World Paloma Day Chardonnay Day National Wine Day National Mint Julep Day

June

National Moonshine Day World Cider Day National Cognac Day National Bubbly Day World Gin Day National Rosé Day National Bourbon Day National Old Fashioned Day Father's Day International Drink Chenin Blanc Day National Martini Day First day of Summer World Lambrusco Day National Limoncello Day International Rosé Day PIneapple Day

July

Canada Day Anisette Day Independence Day National Piña Colada Day National Mojito Day National Michelada Day National Grand Marnier Day National Daiquiri Day National Tequila Day National Wine and Cheese Day National Scotch Day National Shiraz Day

August

IPA Beer Day International Albariño Day Caribbean Carnival Weekend 2023 National White Wine Day Civic Holiday National Mead Day International Beer Day National Prosecco Day National Rum Day Pinot Noir Day International Whisky Sour Day National Red Wine Day National Mai Tai Day International Cabernet Day

September

National Chianti Day National Beer Lovers Day National Sour Beer Day International Box Wine Day National Creme de Menthe Day International Grenache Day National Rum Punch Day Oktoberfest National Horchata Day National Drink Beer Day Hot Mulled Cider Day

October

National Vodka Day Canadian Beer Day International Pinotage Day Thanksgiving National Liqueur Day International Gin & Tonic Day National Mezcal Day Carignan Day National American Beer Day Global Champagne Day Halloween

November

International Stout Day International Merlot Day National Shot Day National Harvey Wallbanger Day International Tempranillo Day Zinfandel Day International Happy Gose Day National Apple Cider Day Beaujolais Nouveau Day DrinksGiving

December

Cabernet Franc Day National Repeal Day National Bartender Day National Lager Day National Screwdriver Day International Tea Day National Sangria Day National Coquito Day National Eggnog Day

January

February

March

Did you know that April 6th is known as New Beer's Eve? It's true! This holiday celebrates the end of prohibition, when Americans were finally able to celebrate with a cold beer. April 6th is really about the celebration of freedom; the freedom to choose to drink alcohol. Prohibition suspended this right for thirteen long years; 1920-1933. Any and all forms of alcohol were declared illegal. Could YOU go without alcohol for one year, never mind 13?!

How did New Beer's Eve come to be? It all started on April Fool's Day in 1933. That was the day that U.S. President Franklin Roosevelt signed into law the Cullen-Harrison Act, which legalized the sale of beer and wine with an alcohol content of up to 3.2%. On this date in 1933, it is recorded that the people lined up around the block at the doors of their favorite bars and pubs as they prepared to indulge in legal brews and spirits for the first time in 13 years. Ever since that night, this day has been referred to as 'New Beer's Eve', a precursor of 'New Beer's Day'. According to the Brewers Association, 1.5 million barrels of beer were snapped open in the first 24 hours of the announcement.

"Happy Days are Beer Again!"


How to Celebrate New Beer's Eve

  • Host a "New Beer's Eve" Event! Bring in a variety of different brews (we can help with that!) for your guests to sample and discover!
  • Try out a new beer brand with friends. There are so many options out there! Select a brand based on your traditional preferences (e.g. rich body) or go completely out of your comfort zone! We offer taste profiles of each individual beer brand!
  • Craft beer anyone? It's likely you've been eyeing a craft beer or two on our site… today's the day to go for it!

Benefits of Beer - it's true, there are 'real' reasons why you should drink beer!

  • Cardiac Benefits - Yep, moderate beer drinking may reduce your chances of suffering from heart attack, stroke or heart disease.
  • Prevent Kidney Stones - Beers that contain a high amount of hops can reduce your risk of developing kidney stones.
  • Beer is Nutritious - Let's say this out loud, "Beer is nutritious". Beer has an abundance of antioxidants. Beer also contains protein, vitamin B, iron, calcium, phosphates and fiber.
  • Beer Helps Reduce Stress - Thinking you may already be aware of this one? Occasionally enjoying a glass of beer or two has the ability to reduce work-related stress.
Checkout Rewards
Top