FREE DELIVERY use code HELLO10 at checkout
56.3 Million bottles delivered 56.3 Million bottles delivered
30% Savings vs our competitors 30% Savings vs our competitors
100% Canadian 100% Canadian

World Sake Day

Occasions

May

June

July

August

September

October

November

December

January

February

March

April

🍶 Sake Day: Celebrate Japan’s Iconic Rice Wine

Every year on October 1st, Japan welcomes the start of a new sake brewing season with Sake Day. More than just a date on the calendar, it’s a celebration of history, craftsmanship, and the cultural significance of this beloved rice-based drink that has been enjoyed for centuries.

What is Sake? 🌾💧

Often called rice wine (though brewed more like beer), sake is crafted from just four ingredients:

  • Rice – carefully polished to reveal the starchy core.

  • Water – pure and mineral-balanced, a crucial factor in flavour.

  • Koji mold – the magical ingredient that transforms starch into sugar.

  • Yeast – turning sugars into alcohol during fermentation.

The result? A versatile drink that can be delicate and fruity, bold and dry, or smooth and umami-rich.

The Art of Brewing 🍶

Brewing sake is a meticulous process that combines tradition and precision:

  1. Rice Polishing – Removing the outer layers to focus on the pure starch within.

  2. Washing, Soaking & Steaming – Preparing the rice for fermentation.

  3. Koji Cultivation – Adding koji mold to kickstart the sugar conversion.

  4. Fermentation – Yeast transforms sugars into alcohol, creating the heart of sake.

  5. Pressing & Pasteurization – Separating, refining, and sometimes aging the liquid before bottling.

How to Enjoy Sake 🍶✨

Sake can be served warm, chilled, or at room temperature, depending on the style and season. Pair it with sushi, grilled meats, or even cheese, and you’ll discover why sake is beloved around the world.

Celebrating Sake Day 🎉

Sake Day is a perfect opportunity for both enthusiasts and newcomers to:

  • Explore different styles – from light, crisp ginjo to full-bodied junmai.

  • Visit a sake brewery – learn from master brewers and experience the tradition firsthand.

  • Host a tasting – try sake flights with friends, comparing notes on aroma and flavour.

  • Raise a glass – honouring centuries of craftsmanship and Japanese culture.


🍶 Kanpai to Sake Day!

On October 1st, let’s raise a cup of sake to tradition, artistry, and discovery. Whether you prefer it warm and comforting or chilled and refreshing, Sake Day is about appreciating the drink that has brought people together for generations.

Kanpai! (Cheers!) 🎉

Checkout Rewards
Top