The Beer Guy was created as an online advertisement for Beer Delivery, and was originally just a one page ad outlining what can be
done with Beer Delivery. We realized a full content listing of all beers available in Ontario would be beneficial to our customers,
and would help them truly enjoy the Beer Delivery experience. Once we had a full catalog of our beers, we were really close to
providing online ordering to our customers. With a few more tweaks, we added a shopping cart and check out process; and Online
Beer Delivery was born!
Yes, we were the FIRST online delivery company, and it remained that way for a long long time. We are still by far the largest and
the best delivery company operating in the industry, but with great success comes competition. We are now seeing a lot of "Beer Guy"
and "Dial A Bottle" copy cat companies popping up. So be wary when you order, only TheBeerGuy.ca is the legitimate company!
Shortly after The Beer Guy's went online, my partners and I were approached by The Beer Store. They were looking for a competitive,
reliable, advanced delivery company to help increase their market share in Ontario. After many meetings, The Beer Guy was
appointed the exclusive delivery company for The Beer Store. The appointment of The Beer Guy as The Beer Store's delivery company
showcased that we were not like all the other delivery companies, most known as Dial A Bottle (explained below). We were a company
that put the customer first, one that looked to the future, and one that was going to be around for a long, long time.
Once The Beer Guy was up and running for a while, we realized that everyone that was looking for Liquor, Spirits or Wine was in the
same boat as beer was a few years ago, with no opportunity to have liquor, spirits or wine delivered. We quickly created a second site,
The Liquor Guy (theliquorguy.ca), to satisfy this problem. Launched early in 2005, The Liquor Guy quickly grew to contain over 3000
brands. The industry support for it was much higher then we anticipated, and The Liquor Guy is now a dominant player in the liquor,
spirits and wine delivery space.
After The Liquor Guy, we were looking for ways to further improve our service and awareness. This brought us to the Dial A Bottle
situation. As most of you are aware, Dial A Bottle is the name known for this type of delivery service. What most of you don't
realize is that not all Dial A Bottle's are the same. Dial A Bottle is a generic name for this service, much like Kleenex has become
synonymous with all facial tissue. It is NOT the authority on delivery. In fact, most companies register as some name with the
Alcohol and Gaming Commission of Ontario (AGCO); like Bob's Delivery, yet advertise themselves as Dial A Bottle. This helps them pick
up the customer that has no knowledge about the business. MOST of these companies are 'fly by night' companies, operating outside of
the regulations the AGCO has set in place. You will NOT get good service from these companies. That's not to say that there aren't
good "Dial A Bottle's" out there, we know there are...it's just most of them aren't.
Back to our original point; we were looking for a way to further improve our service and awareness, and as a way to use the
'Dial A Bottle' theme, we created Click A Bottle (clickabottle.ca). Click A Bottle's is the online Dial A Bottle, yet with a
unique name so customer's can tell who the legitimate company is. We hope to move the customers from the shady business of these small 'fly by night' companies,
to Click A Bottle - the one stop shop for all delivery needs. We've been cleaning up the industry as much as we can; working with the
other great delivery companies in this space to shift the entire industry in one direction. The plan is to provide an overall better
experience for our customers; making sure YOUR needs are our number one priority. The more customers we are able to get, or the more
people that are aware of our service, the more we'll be able to change this industry for the better...one step at a time.