Privacy Policy

Last updated: June 6, 2025

The Beer Guy Inc. (“TBG”) and its affiliates (collectively, “us”, “we”, or “our”) are committed to protecting your privacy. This Privacy Policy (“Policy”) explains how we collect, use, disclose and protect the Personal Information (as defined below) of our customers and users. It applies to all Personal Information collected by us:

1. on thebeerguy.ca, www.homerundelivery.com, and any other website or mobile application that links to this Policy (collectively, the “TBG Platform”);
2. when you engage with us via social media;
3. when we otherwise interact with you (by email, telephone or otherwise)
   
   (collectively, the “Services”).

By using the Services, you agree to the collection, use, and disclosure of Personal Information in accordance with this Policy.

Definitions

• “Cookies” are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information.
• “Personal Information” means information about an identified or identifiable individual, and includes the personal information of our customers and Users of our Services.
• “User” is the individual using our Services.
• “You” refers to the person or entity browsing, accessing or otherwise using our Services.

1. Collection of Personal Information

When you use our Services, we may collect or receive Personal Information about you to provide our Services and operate our business. The types of Personal Information that we may collect about you are:

1. Information You Provide to Us Directly
   

   You may provide your Personal Information to us when you use our Services, including when you create an account through the TBG Platforms (a “TBG Account”), use the TBG Platforms, contact us with inquiries, or otherwise access our Services. This information may include:

   • User Profile – We collect Personal Information associated with your TBG Account. This may include details such your name, phone number, date of birth, login credentials, delivery address, and certain payment information (i.e., payment card type, last 4 digits and expiration date), as well as numbers, usernames, or other identifiers that are assigned uniquely to you.
   
   
   • Payment Details – When you use one of Services where payment is required, we collect information related to that payment. This may include information such as date and time of purchase, and total price. We use third-party payment processors to process transactions, who collect your payment details.
   
   
2. Information Received From You as Part of Your Communications
   When you use our Services, complete electronic forms, communicate with us or contact us by online chat, email or phone, we may automatically collect and store certain information about you and the activity you engaged in, for example: your name and contact information; your purchase details; information that you voluntarily provide to us; the nature of your communication; the purpose of the interaction, and the action we took in response to your inquiry or request.


3. Information Collected Automatically
   We may receive and store certain information about you and your device(s) automatically when you access or use our Services. This information may include:
   
   
   • Technical Information – We collect technical information associated with your activity on the TBG Platforms and may include information related to your browser and operating system, IP address (the internet address of your computer) unique device identifiers, and other information such as your device type. We use such information for diagnostic and statistical purposes and to administer our Services.
   
   
   • Site Usage Information – We collect information to better understand: (i) customer traffic patterns, (ii) TBG Platforms usage, and (iii) customer spending habits, preferences, and demographics . This may include the webpage that you were visiting before accessing the TBG Platform or mobile application, the pages or features of the TBG Platform you browsed to inform us which part of the TBG Platforms and Services you visit and how much time you spend there. This information is used to analyze and improve the TBG Platforms and to provide our customers with a better user experience.
   
   
   • Site Preferences – We collect information about your preferences to make your use of the TBG Platforms more productive through the use of Cookies.
   
   
4. Personal Information from Publicly Available Sources and Third Parties
   We may collect or receive Personal Information about you from publicly available sources, social network providers, marketing partners, and/or third parties. This may include:
   
   
   • Social Network Information – We may receive information about you from other services. For example, we receive certain information when you interact with our social media accounts.
   
   

2. Use of Cookies and Other Tracking Technologies

We use Cookies, web beacons, pixels, and similar technologies to collect information and personalize your experience with our Services.

1. Cookies
   How We Use Cookies – We use first-party and third-party Cookies for the following purposes:
   • to make our Services function properly;
   • improve our Services;
   • recognize you when you return to the TBG Platforms or the Services and to remember information you have already provided and your preferences;
   • collect information about your activities over time and across third party websites or other online services in order to deliver content and advertising tailored to your interests; and
   • provide a secure browsing experience during your use of our Services.
   
   How to Manage Cookies – You may disable the use of Cookies by modifying your browser settings. If you choose to disable Cookies you may not be able to fully experience the interactive features of our Services.


2. Online Analytics and Advertising Technologies
   We and our affiliates may use automated technologies (including Cookie identifiers on the TBG Platforms and/or the Services), along with other collected information, to tailor ads or deliver content when you are on our Services or on other devices, apps or websites.


3. Interest-Based Advertising
   We (or our service providers) may use the information we collect, for example, IP addresses and unique mobile device identifiers, to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones, tablets, or computers), or work with providers that do this, in order to better tailor content and features and provide you with a seamless experience across devices. If you wish to opt out of cross device tracking for purposes of interest-based advertising, you may do so through your device settings. We may also use cross-device targeting to help identify our users and serve advertising. This type of advertising is often called “interest-based” or “personalized” advertising—and when it occurs on mobile apps, “cross-app” advertising.
   
   You can learn more about interest-based advertising and how to opt-out of receiving tailored advertising by visiting (i) the Network Advertising Initiative’s Consumer Opt-Out link or (ii) the Digital Advertising Alliance’s Consumer Opt-Out link.
   
   
   • To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page.
   • To opt out of Twitter’s interest-based ads, you can follow their instructions posted here.
   • To opt out of Facebook’s interest-based ads, you can follow their instructions posted here.
   
   Please note that even if you opt-out, you may still receive advertisements from us. However, the advertising will not be tailored to your interests. Also, we do not control any of the above opt-out links or whether any particular company chooses to participate in these opt-out programs.


4. Mobile Applications
   Depending on your permissions, we may receive your Personal Information from your Internet service and mobile device providers. Users of mobile device who do not want to receive interest-based advertising may opt-out in several ways. You can learn more about your choices for mobile devices by visiting http://www.aboutads.info/appchoices. Each operating system, (iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provides its own instructions on how to prevent the delivery of tailored in-application advertisements. You should view your device or system “Settings” to determine how you can opt out of use of your device ID for “cross-app” personalized advertising.

3. Use of Your Personal Information

We may use the information we collect or receive about you for various purposes.

1. To Provide You With Our Services
   We use your information to provide you with the Services. For example, we use credit card information to complete a transaction or an address to fulfill your purchase order. If the applicable information is to be provided or Service is to be performed by a third party, then we will disclose the applicable Personal Information to the third party providing the information or performing applicable Services. Your information may be available or provided to third-party service providers (such as credit card companies, and payment processing companies) and that are contractually obligated to protect your information as disclosed in this Policy.


2. To Maintain, Improve, and Personalize the Services
   We use your information for our everyday business operations such as auditing, administration of the Services, forum management, fulfillment, and analytics. Your information may also be used to improve the content and/or functionality of the Services. For example, it may be used to help us improve our offerings. We also use your information to personalize your experience. We may personalize the content and features you see when visiting our Services. In addition, we may personalize advertisements, marketing communications, and recommendations to make them more tailored to your interests.


3. To Communicate with You
   We use your information to communicate with you. We may contact you with promotional offerings or other communications that may be of interest to you. If we send you marketing emails about Services that may interest you, each email will contain instructions permitting you to “unsubscribe” from receiving future marketing or other communications within ten (10) days.
   
   In the event you contact us, we use certain information to respond to your questions and assist you with any issues that may arise in your use of the Services.


4. For Account and Network Security Purposes
   We care about keeping you secure and safe while using our Services. Keeping you safe requires us to process your Personal Information, such as your device information, activity information and other relevant information. We use such information to combat spam, malware, malicious activities or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.


5. To Maintain Legal and Regulatory Compliance
   Our Services are subject to certain laws and regulations which may require us to process your Personal Information. For example, we process your information to fulfill our business obligations, or as necessary to manage risk as required under applicable law.


6. To Enforce Compliance with Our Terms of Use and Policies
   When you access or use our Services, you are bound to the applicable Terms of Use for the Services and this Policy. To ensure you comply with them, we process your Personal Information by actively monitoring, investigating, preventing and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services. We also process your Personal Information to: investigate, prevent or mitigate violations of our internal terms, agreements or policies; and enforce our agreements with third parties and business partners.


7. To Protect You, Others, and Our Business
   We use your information to protect you, others, and our business, including, without limitation, using information for fraud prevention, for enforcement of our Terms of Use, to comply with the law, and to protect against security risks.


8. For Our Business Purposes
   We may use your information for any other purpose disclosed to you at the time we collect or receive the information, or otherwise with your consent.

4. Sharing of Personal Information with Third Parties

Your Personal Information is not shared with third parties without your permission, except as described below.

1. Retailers and Drivers
   If you place an order using the TBG Platform, we will share details about your identity with the retailers and drivers that will be fulfilling your order. Retailers and drivers will use this information to deliver the products you request to the appropriate address and to verify the age and identification of the individual receiving the order.


2. Delivery Services
   In some cases, retailers may utilize third parties to deliver your order. We may share your Personal Information with these third parties as part of the Services.


3. Other Users of the TBG Platform
   If you place a gift order, the individual receiving the gift may be notified that it was sent on your behalf. Additionally, if you write a review on the TBG Platform, the name you provide at the time you post the review will be visible to all other TBG Platform users.


4. Co-Branded Offerings
   At certain times, we may provide you with access to deals, promotions, or opportunities (“Promotions”) in association with our partners. Such Promotions will identify the partner and indicate if they have a privacy policy that applies to their collection and use of your information. If you elect to register for products and/or services, communicate with these partners, or download their content or applications as part of a Promotion, you may be providing your information to both TBG and the partner. If this is the case, we will provide disclosures as part of the Promotion. We are not responsible for our partner’s data practices and you should carefully review each partner’s privacy policy before participating in a Promotion that they are sponsoring.


5. Service Providers
   We may share your information with our third-party service providers for certain business purposes. This information is provided in order for them to provide us services such as payment processing, advertising services, marketing partners, web analytics, data processing, IT services, customer support and other services. These third-party service providers have access to your Personal Information solely for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your Personal Information for any other purpose.


6. Corporate Clients
   If a company (such as your employer) pays for your order or places an order on your behalf, we may share your Personal Information with that company so it can verify that you received your order.


7. Advertising Companies, Social Media Sites, and Brand Partners
   We may provide your Personal Information to advertising companies (including marketing firms, audience analytics firms, advertising platforms, and consultants), social medial platforms, and brands that we partner with so that they (and TBG) can better understand your purchasing habits and preferences. In some circumstances, we may also allow these companies to collect Personal Information directly from your browser or device through Tracking Technologies when you interact with the TBG Platform. These companies may use the information we provide to determine how to direct advertisements and what individual or demographics to target, both on the TBG Platform and elsewhere.


8. When Required by Law
   We recognize that information related to your orders could contain private information. However, we may be required to disclose your information to third parties including law enforcement agencies when required to protect and defend our legal rights, protect the security of users of our Services, prevent fraud, comply with the law, respond to legal process, or a request for cooperation by a government entity.


9. Corporate Transactions
   In the event of a sale, transfer, amalgamation, merger, reorganization, dissolution, or similar event we may transfer your information to one or more third parties as part of that transaction.


10. With Your Consent
    We also may share or disclose your information with your consent or at your direction.

5. Security of Personal Information

We have implemented organizational, technological, and physical security controls that are designed to safeguard Personal Information. However, no online activity is ever fully secure or error-free. While we strive to protect your information, we cannot guarantee that your Personal Information is absolutely secure. Please keep this in mind when disclosing any information to us.

Please recognize that protecting your Personal Information is also your responsibility. We urge you to take every precaution to protect your information when you are on the Internet, or when you communicate with us and with others through the Internet.

6. Retention

We will retain your Personal Information for as long as your account is active or as needed to provide you with the Services and to maintain a record of your transactions. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain platform traffic Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.

7. Your Rights

TBG aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. Whenever possible, you can update your Personal Information directly by logging into your TBG Account. If you are unable to change your Personal Information, please contact us to make the required changes.

1. Your Rights
   

   This section lists the privacy-related rights (“Rights”) we extend to all of our customers. Your right to know and right to deletion are not absolute and are subject to certain exceptions. For example, we cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information, your account with us or the security of our systems.

   • Right to Know – You have the right to know the Personal Information we collect, use, and disclose about you.
   • Right to Deletion – You have the right to request that we delete any Personal Information we have collected from you or maintain about you. We may save Personal Information when permitted by applicable law including, without limitation, when the information is needed for a legal purpose.
   • Right to Rectification – If you have an TBG Account, you may modify your Personal Information by contacting us or alternatively, you can login and delete your account using the Profile Info 'delete' functionality.
   
   

   You can also request that we provide you with a copy of your Personal Information in a commonly used electronic format so that you can manage and move it.

   For deletion of Personal Information, if your Personal Information is part of a MasterFile Audit Trail record, it will be replaced with anonymous data so that the integrity of the audit trail remains.

   Please note that we may ask you to verify your identity before responding to such requests.
   


2. Asserting Your Rights
   

   You may exercise your right to know or your right to deletion by contacting us as set out in Section 7. We may ask you to verify your identity if you are contacting us through online chat, email, or phone. You may also designate an authorized agent to make a request to know or a request to delete. In order to be able to act, authorized agents have to submit proof that they are authorized to act on your behalf, or have a power of attorney. We may deny requests from authorized agents who do not submit proof that they have been authorized by you to act on their behalf.

   For Personal Information that we have collected that is not accessible through the TBG Account, you can request, in writing, that we correct an error or omission to your Personal Information or delete your Personal Information. We will respond to written requests within thirty (30) days, or alternatively, the timeframe prescribed by the relevant legislation.

8. Transfer of Personal Information

TBG is based in Canada and, regardless of where you use our Services, the information collected as part of that use will be transferred to and maintained on servers located in Canada. Any information we obtain about you will be stored in accordance with applicable privacy laws, regulations, and standards, which may not be equivalent to the laws in your country of residence. By using our Services, you consent to this collection, transfer, storage, and processing of information to and in Canada.

TBG will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Information.

9. Payments

We may provide paid products and/or services within the Services. In that case, we use third-party services for payment processing (e.g., payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payments processor whose use of your personal information is governed by their privacy policy.

All payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

10. Third-Party Sites

Some of the functionality may be provided by third parties and the Services may link to other third-party websites that are not controlled by TBG. These third parties are not under our control and TBG is not responsible for their privacy policies or practices. If you provide any Personal Information to any third party or through any such third-party website, we recommend that you familiarize yourself with the privacy policies and practices of that third party.

11. “Do Not Track” Signals

We do not support Do Not Track (“DNT”). DNT is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable DNT by visiting the Preferences or Settings page of your web browser.

12. Changes To This Privacy Policy

We may update our Policy from time to time. We will notify you of any changes by posting the new Policy on this page.

We will let you know via email and/or a prominent notice on our Services, prior to the change becoming effective and update the “effective date” at the top of this Policy.

You are advised to review this Policy periodically for any changes. Changes to this Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions or concerns relating to this Policy or our privacy practices, please contact us.